More Click Rates
Lead Rate Increased
Increase in ROI
The client is a manufacturing company in North America, serving a wide array of manufacturers in the high-precision automobile industry all the way to local machine shops replacing their tooling equipment. The company has been heavily involved with the execution of many tire projects since 2008. This experience allows them to fully understand the evolution of the tire manufacturing market.
This Manufacturing Company has been facing problems to increase its product supply. The company uses a number of email marketing and lead generation agencies, sending a high volume of emails consistently for 10 years. However, lead rates have dropped and the cut through into the businesses had started to decline. Our challenge was to create a market differentiator for the client and to ensure that the message we sent was unlike any other.
We completely changed the creative approach with a comprehensive and scalable email marketing plan to improve communication with both new leads and returning customers. We tried to make it desirable and ensure that the journey from email to landing page was clean, consistent and simple. We provide dedicated support, a targeted marketing database of equal size, instant access to view campaign metrics and a clear campaign program.