If you discover that you are not getting the desired result of your email marketing campaign, then do not try to improve it in a hurry. Guess that is why email appending is a recommended marketing practice, where your existing customer database with details like name, phone, mailing address etc. is updated with email addresses.

If you adopt a new sales methodology without simultaneously adopting new sales metrics, you'll have a much harder time tracking progress. That's why companies transitioning to an account-based framework should update their KPIs and leading and lagging indicators of success.

There is a fierce competition for attention in your subscribers’ inbox. Now! is the perfect time to make your emails effectively deliver more value. Segmentation is a seemingly simple but extremely powerful mechanism. Many are already segmenting to some extent, but how about taking advantage of more advanced email segmentation?


Sales teams are the lifeblood of business. Whether sitting in an inside sales call center, meeting customers in a B2B situation or a hybrid rep working from a home office – no matter how much the internet influences buyers, without a sales person guiding a prospect through the purchase decision, the results are almost always sub-optimal.


In marketing, it seems like the word "brand" is used a lot - the leading brand, off-brand, personal brand... you get the picture. But there's often confusion around its meaning in business. What does it entail? Do I need to hire an expert? Branding is expensive, right?

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